Brand Strategist &
Senior Copywriter
Angela Domenech (Angysworld LLC)
Marketing leadership background
Helping purpose-driven brands align brand, communication and marketing strategy, translating narrative into impact.
Trusted by teams at:
and more →
Hi, I'm Angy.
If your brand cares about more than just selling, we'll probably get along.
Agency & Corporate
Everything started out in travel, but my heart quickly found its way to the outdoors, a deeper connection with nature and the desire to help build a better world. Working across agencies, corporate teams, and tech companies showed me how often a brand’s true story gets lost in translation, and why clear narrative matters.
Real Business Experience
Beyond working on other people’s brands, I’ve also supported a family business and built three of my own, including one that failed.
That experience gave me something many strategists lack: a grounded understanding of how businesses actually grow, the risks founders take, and the decisions behind every marketing investment.
The Turning Point
The pandemic made one thing clear: if I couldn’t stay outdoors, everything stopped making sense. So I packed up, stayed close to nature, I rebuilt my path around it combining my passion for writing with brand strategy to help bands clarify their story and turn it into communication that makes people feel first and act second.
Several paths, one constant: 15+ years in marketing.
15+ years in marketing. Turning words into opportunity and brands into impact.
Along the way, I've had the privilege of collaborating with brands I deeply admire. From startups that became unicorns to global icons of purpose-led business.
Patagonia
Transcreation & narrative alignment for the Spanish market.
Cloudbeds
Strategic communication support for a startup that became a unicorn.
Booking.com
Brand and narrative collaboration with DTC Email Marketing
Cuca & Others
Brand clarity, positioning strategy, and launch messaging for purpose-led products.
Who's this?
I grew up between the mountains and the ocean, spending winters skiing and summers exploring the sea. Nature has always been the place where things make sense.
After more than 15 years working in marketing, communications, and brand strategy across startups, agencies, and global companies, I realized something: the brands closest to nature often have the most powerful stories to tell, but not always the words to express them.
Today I work as a Brand & Narrative Strategist, helping outdoor and brands that truly care, translate what they stand for into stories that people actually feel.
My work sits around a simple belief:
Nature deserves a voice.
And brands connected to it have the power to amplify it.
Words from the Journey
My work isn't just about communication. It's about the impact a brand leaves behind, the ideas it inspires, the culture it shapes, and the way it reconnects people to something bigger than a product.
How I Help Brands Move Forward
I roll up my sleeves and get my boots muddy with you.
Not every adventure (or collaboration) looks the same. Here's where I most often step in:
Strategy & Direction
For brands that feel something isn't fully aligned. Brand strategy, narrative direction, messaging alignment, and positioning clarity grounded in story.
Narrative & Strategic Copy
For brands with momentum that need a narrative partner who understands the bigger picture. Website copy, campaigns, email marketing, launches, editorial, and cross-channel narrative.
Systems & Collaboration
Connecting brand, product and marketing teams. Translating strategy into creative direction and aligning messaging so brands don't just move faster but with intention.
What I Actually Do
Beyond exploring places far, far away, I help outdoor brands and any brands that care about this planet clarify their story and translate it into campaigns, content, and communication systems that move people. Most collaborations fall into three key areas:
Brand & Communication Strategy
Clarifying what a brand stands for and how it communicates it across channels.
  • Brand positioning
  • Messaging architecture
  • Communication strategy
  • Narrative frameworks
  • Audience insight
Campaigns, Launches & Funnels
Designing how a story travels through a campaign or launch.
  • Campaign concepts
  • Launch messaging
  • Funnel storytelling
  • Cross-channel campaigns
  • Content direction
Strategic Copy & Narrative
Writing the key pieces that bring the strategy to life.
  • Website copy
  • Ads
  • Landing pages
  • Email sequences
  • Editorial storytelling
Who I Work Best With
I thrive working with brands and teams that embody a deep connection to nature and possess a meaningful story to share. Our most successful collaborations typically fit one of these profiles:
Outdoor & Adventure Brands
Brands that live and breathe the mountains, oceans, trails, or wild places, with products and services deeply connected to the natural world.
Purpose-Driven Companies
Teams building products or projects with a clear mission for environmental or social impact, dedicated to making a positive difference.
Story-Led Brands
Companies that believe effective marketing is about authentic storytelling, crafting narratives that emotionally engage and resonate with their audience.
Teams in Motion
Brands embarking on new launches, undergoing strategic repositioning, or actively seeking to align and amplify their core message for significant growth.
How to Work With Me
Most collaborations fall into one of these formats, designed to meet your brand's unique needs and objectives.
Narrative Trail
A focused strategy project to clarify your brand's core story and messaging.
Ideal for brands launching something new or redefining their positioning.
  • Brand narrative development
  • Messaging framework creation
  • Positioning and funnel architecture
Campaign Storytelling
Shaping the central concept and compelling messaging behind a new campaign or product launch.
  • Campaign concept development
  • Launch narrative strategy
  • Cross-channel storytelling guidance
Creative Partner
Ongoing collaboration and support for dynamic storytelling, campaign execution, and strategic copywriting.
  • Ongoing campaign messaging
  • Website and product storytelling
  • Editorial and launch copy creation
Case Study 01
Patagonia: Transcreation & Narrative Alignment
The Challenge
When Patagonia expanded into Spain, AI-driven translations lacked cultural nuance and emotional resonance. Authenticity and messaging located to the market was the real gap.
What Shifted
I joined a fast-paced project to transcreate landings, product pages, articles and seasonal campaigns. The goal: every piece had to feel true to Patagonia's storytelling culture not just accurately translated, but emotionally coherent and culturally grounded.
Case Study 02
Cuca bikes: From Product Launch to Brand Clarity
When Cuca called me, there was a lack of direction on how to approach communications. The brand needed clearer positioning and a story that could drive real engagement, and eventually, sales.
My role spanned narrative direction, brand messaging refinement, offer redesign, landing optimization, and email sequences, turning strategy into a story that moves people from discovery to trust and a funnel into sales.
Case Study 03
Buen Camino Camps: From Confusion to Trust
The Gap
The website had potential, but messaging focused on the place, not what parents needed to feel: trust, clarity and differentiation. The founder's authority wasn't visible. The emotional value wasn't landing.
The Shift
We recentred the story on transformation, what children experience, not just where they go. We rebuilt the funnel, strengthened the narrative flow, and added an unexpected touchpoint: a local ceramic workshop where parents could experience the brand's values in person and build trust before committing. Included the landing page copy, webinar script, emails sequences.
7
Starting Point
Participants before the narrative work began
25
Fully Booked
Participants after aligning story, trust and strategy
Let's make a difference!
I help outdoor brands find the words that reconnect people with what matters, whether that means shaping narrative direction or stepping in as a strategic copy partner along the way.
Nature deserves a voice, and so does your brand.
As every word has an impact…… Let's make a difference!
[email protected] www.linkedin.com/in/angela-domenech
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